EDMONTON COMEDY FESTIVAL

Live venue ads can be formulaic. Start with client name. Insert clip of performing artist. Add laughter, music and/or sound effects when necessary. Yawn.

To break away from the norm, we  created an ad that sounded more like a horror movie trailer but kept a traditional comedic tone throughout the spot. 

The result was the festival selling out in record time! 

(I'm sure that's entirely because of this ad and not the talented comedians showcasing the show. )