GREEN DROP

Lawn care ads traditionally focus on the benefits a greener lawn can give to the homeowner. Through creative Darwinism, we were able to shift the attention to the plight of the critters that MAY live in your lawn. 

The client loved the spot so much, they purchased the rights to it in order to play online, TV and as a skywriting campaign. 

(OK, maybe not a skywriting campaign. I may have gotten carried away.)